WHO is behind Dumb Starbucks?!

dumb, starbucks, california

The genius behind Dumb Starbucks reveals himself earlier this week

There was much hype over all forms of Social Media for the grand opening of the Dumb Starbucks in Los Filez , California. The shop operated as an ‘art gallery’ with the logic that a ‘Dumb’ Starbucks was a parody of the original Starbucks. There was line ups out the door for the first days that the shop was opened.

A tweet was posted to the official Dumb Starbucks twitter enticing the audience to visit the location to find out WHO was the owner of this parody franchise.

A significant crowd gathered for the announcement and comedian Nathan Fielder revealed himself of the creator of the parody coffee shop. Nathan Fielder currently has a show on Comedy Central called ‘Nathan For You’ and a new season is set to air soon. Comedy Central was apparently unaware of the stunt by an answer Fielder gave to the question “Did Comedy Central know? “. He simply answered “They do now.”

“By adding the word dumb we are legally allowed to use the coveted Starbucks name and logo, because we’ve fulfilled the minimum requirement to be considered a parody under U.S. law” the comedian explained.

What do you think about Nathan Fielder’s apparent attempt at promoting the upcoming season of his show?


2 thoughts on “WHO is behind Dumb Starbucks?!

  1. I was extremely baffled after reading your blog post! I had never heard of this new Dumb Starbucks and I am shocked that this parody on Starbucks has been allowed to be opened. I understand that people find Starbucks annoying or maybe even somewhat cliquey, but to create an entire new business based on the fact that Nathan Fiedler finds its dumb is quite immature. Most people would turn to social media or blogging to bash on businesses such as Starbucks but this seems a little extreme. Although I am sure some people find this to be extremely funny, it would not be so funny being on the Starbucks end of the joke. I am curious to see how long this Dumb Starbucks will remain open. Thank you for your blog post! I was very interested and intrigued.

    • Thanks for reading 🙂 As far as I am aware, it has been temporarily shut down since the building is not licensed for food distribution. So far no word on when it will be opened again, if at all.

      From a promotional standpoint, I think this is brilliant. He drew hundreds of visitors to the location based on the mystery of WHO opened this, and the hilarity that others found from it. If this was an intentional act to promote his new show, I think he did a great job.

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